1. After our second tutorial we all collaborated what we took from it and accepted that we need to go further than just screen based work. We realised after an example from a group member that the more organic designs are the ones you create by hand using various techniques. Above are a few examples of linocut printing which is what we have decided to push forward and create our design with if we find the right outcome. They produce a unique texture that screen based work does not and I think that is what we are missing from our current designs. 

  2. type-lover:

    Daily Hand Lettering
    by Jonathan Faust

    Some really nice hand written type!

    For our current project we are looking at taking a step back and creating some more hands on visuals relating to herbs and sand. Maybe we could give writing the brand name ‘hurbs’ over and over to find a suitable one to base our visuals on.

    Reblogged from: type-lover
  3. This is my current development on Illustrator at the moment, preparing myself for the next tutorial tomorrow. With out realising I created a very similar symbol to ‘infinity symbol’ as I was focusing on combining the circle of life with all the other eco logo’s. So I decided to play around with herb leaves and try to emulate a continuous cycle using their shapes. 

  4. Some inspiration for creating the marque for the project. It appears simplifying objects is the best approach to take. I have adopted this and played around with my own on illustrator. 

  5. A quick couple of images of my marque/symbol development. I have been looking at various symbols as this is often used in the eco world. 

  6. These simple symbol designs are good examples of what I would like to create for the marque of the brand. Simple, efficient and clear, I think they work really well as logo’s as they leave an impression in your mind. 

  7.  Here are just a few images to show the type of allotments there are in London, placing them in the context of a city landscape; placing a green environment in an urban one. 

  8. Here is a great example of recycling and reusing products designed for more than one use. This is created as a biodegradable food bowl that once used, can be reused as a plant container, growing your own food and putting something back into the planet.

    This function is something we want to add into our product, making sure that we can create packaging that can be used more than once and for it to be recycled over and over again. 

    The cycle of life - this could be an avenue to look at. Biodegradable, recycling, reusing, growing etc.

  9. I have explored the tone of voice that Skinny Jean Gardeners portray, extracting some examples of how they communicate with their audience. I have found their dialect to be very informal and colloquial. They quite often use slang to describe their ideas and creations. “We collaborate and create awesomeness with our homies from Blue Peter…” suggests they are targeting a younger audience as Blue Peter is a show directed more at kids/young adults. This slang is challenging the way all gardeners are stereotyped as they want to be something different, something unique. 

    I have explored the tone of voice that Skinny Jean Gardeners portray, extracting some examples of how they communicate with their audience. I have found their dialect to be very informal and colloquial. They quite often use slang to describe their ideas and creations. “We collaborate and create awesomeness with our homies from Blue Peter…” suggests they are targeting a younger audience as Blue Peter is a show directed more at kids/young adults. This slang is challenging the way all gardeners are stereotyped as they want to be something different, something unique. 

  10. As we have been looking at the word organic as one of our main focuses, we found an article in a magazine explaining a family based company selling organic produce and delivering it to your door. I thought this was a very helpful article as it gives you an insight into their ideas and projections for the business, promoting the healthy side; a vast selling point for any organic product. 

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NATHAN SHELLARD

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